Somewhat shy of a camera, Rachel King - a consultant and a local to the studio - was looking for a photographer who could capture a set of personal branding images....

Cred is a highly respected consultancy that works with communities, developers and local government to achieve high value outcomes for all parties....

The opportunity to photograph the four principles of Solar Analytics meant a varied set of images and a great location shoot in funky Redfern, Sydney....

The brief for this project was to create a suite of images that visually imbued an online brand and business, The Red Thread, with personality and authenticity. ...